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About Us

we deliver your thoughts

meet the team

Pure Seed opened its doors and creates its first floral background since 1998. Since then, we have become one of the leading online florists in the country, creating floral works of art that have touched the lives os people across the nation and been a part of momentous occasions over the years. Our floral designers are inspired by nature, events and our very own clients, making each creation distinct and meaningful. Their professional expertise and artistic sensitivity has time and again resulted in breathtakingly beautiful creations. We continue to explore and evolve, to provide fresh, creative designs and memorable customer experiences for our discerning clients.



Lee Pure

Founder and Director


Pure Seed is the outlet into which Lee Pure channels her creative and artistic passions. As the Founder and Director of this florist, she has grown and nurtured it through sheer determination and diligence, and continues to be passionate about the flowers that is the foundation of our business. Her great and unique sense of style is evident in every arrangement that we create.

Alice

Customer Service Manager


Alice is the epitome of the perfect Customer Service Manager. Her humour and quick wit manage to charm not just the customers, but everyone at Pure Seed who works with her, and her chattiness endears her to those around her. Her personable personality contributes to her talent at problem-solving.

Gennie

Customer Service Personnel


A young person with an old soul’ would describe Gennie in a single sentence. She is the youngest of the team, yet demonstrates sensibility and smarts beyond her age. We know we can count on her to be attentive and steady in carrying out her work as a Customer Service Personnel.

Tracy

Customer Service Personnel


Customers who have spoken with Tracy would immediately be taken by her gentle personality and friendliness. As one of our Customer Service Personnel, her courteousness immediately puts the person whom she is speaking with at ease. But more than that, she is exceedingly kind, and it is felt in all her interactions with customers.

Yuki

Account Executive


When you first meet our Account Executive, you would find her shy and maybe even a little bit serious- looking. But when you get to know Yuki, she is incredibly warm and helpful, which makes her well-loved by the people at Pure Seed. She is a self-disciplined employee, and thanks to her, our books are kept in perfect order. She sometimes even helps with answering phone enquiries; if you’re lucky, you’ll get to speak with her.

Siti

Production Manager


Siti is exactly what any business would look for in a Production Manager. Her calmness and decisiveness, especially during peak periods, ensure that our floral arrangements can be completed and delivered on time. Because she is a fast learner, she has become an incredibly capable manager and keeps us on our toes to ensure that our customers receive the perfect flower arrangement that they deserve.

Bell

Floral Designer


Bell’s sense of adventure and great energy translate to the designs that she creates. Her adaptability has enabled her to incorporate various creative influences into her work. Besides being a great help to others, her strong sense of responsibility – which pushes her to do her very best – is a great inspiration to the rest of us at Pure Seed.

Lung

Floral designer


Lung is very much like the delicate flowers she works with: gentle and kind-hearted. Her attention to detail and diligence have ensured that Pure Seed is able to deliver floral works of art of the highest quality, even during challenging times. Her cooperative nature brings the team closer and makes working with her an utter delight.

Ash

Floral designer


Ash observes and absorbs knowledge like a flower absorbs water in a desert. On top of that ability, she is a great team player and a hard worker, making her a much-valued member of the team. Work aside, her kindness, warmth and friendliness are the reasons why we love her company in the floral studio.

Maggie

Floral Designer


We all look up to Maggie, who has 30 years of experience in the floral industry; we are lucky to have her as one of our senior designers. Her skills have been perfected over the years, and her down-to- earth work approach serves as an inspiration: sensible, realistic and straightforward, keeping us in check and always delivering on quality designs.

Michelle

Floral designer


Michelle grows through self-motivation, a trait that is evident in her work as well as positive personality. Her well-organised approach, together with her ability to be flexible when required, helps her face any challenge thrown at her, and overcome it with optimism and enthusiasm.

Jen

Floral Designer


Jen is as cheerful as the gerberas and sunflowers in the store. Her easy-going nature makes her a joy to work with, and translates into the designs that she manifests with her hands. She pours much thought into the floral designs and is as hard-working in realising them.

Lee

Logistic Manager


With the numerous deliveries we have to carry out every day, we are fortunate to have a Logistic Manager as dependable as Lee. He has a strong sense of responsibility and carries out the complicated arrangements with such efficiency that we often marvel at his skill. At times when it gets challenging, his resourcefulness always gets us through.

Zam

Driver


You might meet easy-going Zam if you order flowers from Pure Seed. He is one of our drivers, and his steady nature makes sure that deliveries are completed in a timely manner. He is a highly productive member of our team, who is also very smart, and this invaluable combination in one individual makes us greatly appreciate having him on our team.

Mr Liew

Driver


Mr Liew is such a friendly fellow that you would be delighted to be delivered the floral gift by him. He is also very alert and attentive to his work, which results in the deliveries being kept in excellent condition and completed with minimal errors. Mr Liew often volunteers to help out wherever, whenever he can, and that endears him to the rest of the team.

Keong

Driver


Keong is not only friendly, but exudes happiness. His sense of humour and often perky mood are infectious; we’re sure even the people who receive the deliveries from him, in that few minutes, can feel it too. He is responsive to requests and happy to help out, and it is our great advantage to have him in our midst.

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